10 Reasons Why Billboard Work

10 Reasons Why Billboards Work


  • You can’t escape it!
    Americans spend more time today than ever in their vehicles, an average of 15 hours per week. That’s a lot of driving time! Outdoor billboards are in the face of the consumer while they are in their vehicles.
  • Cost-effective
    Outdoor advertising is one of the most cost-effective forms of advertising on the market. Most billboards cost less than a penny per thousand that see your ad. Other types of media do not compare to this.
  • Endless design possibilities
    There are seemingly endless design possibilities! We can provide a number of sample designs and let your creativity do the rest!
  • Keeping up with the Joneses
    Not only does outdoor advertising surpass other forms of print or media advertising, it also has a higher return on investment and consistently increases market share.
  • New technology
    Outdoor advertising continuously encompasses new technology. With the use of digital billboards, the outdoor advertising industry is even more powerful. By going digital, this appeals to our technologically-driven minds. It also helps advertisers incorporate current trends into their messages.
  • Constant exposure
    Outdoor advertising is available to consumers and working for you around the clock, 24/7.
  • Flexibility
    Not only does outdoor advertising provide flexibility in design and messaging, but it also offers a lot of location choices.
  • Impact
    Big and bold is always better.
  • Impulse buying
    Even with Amazon and the ability to shop online, most Americans still enjoy going out to shop. It is proven that consumers spend the day thinking of things to buy as well as making a list and then stopping on the way home from work and play. Your billboard ad could feature the thing someone just added to their list!
  • High frequency
    Outdoor billboard advertising provides frequency and repetition like no other form of advertising.

* Source: Arbitron National In-Car Study


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